Facebook offered advertisers a discount of as much as 45% on cost-per-click rates if they directed users to other Facebook destinations rather than to external websites during the fourth quarter of 2011, according to a report by marketing agency TBG Digital. The significant incentive for advertisers to help keep Facebook users on-site appears to reflect a push by the social networking giant to … [Read more...] about How To Reduce Facebook Ad Cost
New Alternative For Unfriending On Facebook
Have you friended people on Facebook that you would rather not hear from too often? Are you keeping them there not to hurt their feelings, but you really don't care about what their cat ate for breakfast? Facebook announced an "Acquaintenances" list of friends, which they introduced last year, but have not made public until yesterday. Facebook can now auto-deterine the friends that you are … [Read more...] about New Alternative For Unfriending On Facebook
Study: Facebook And Twitter Followers Are More Likely To Buy
A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend. Specifically, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to … [Read more...] about Study: Facebook And Twitter Followers Are More Likely To Buy
3 Easy Steps to Help Transition to Facebook Timeline
Facebook announced recently that Timeline will roll out to all users in the upcoming weeks. While reading about it on different blogs, it seems that user feedback is very mixed. There are numerous comments from Facebook users voicing their dislike for the new Facebook Timeline. Most were upset because they do not like the layout and want a choice on whether or not they enable Timeline. Others … [Read more...] about 3 Easy Steps to Help Transition to Facebook Timeline
What Facebook’s Newest Facelift Means for your Business
Once again Facebook has changed its layout, and groans from users could be heard across the world. Since you’re probably just getting familiarized with the new Facebook, we wanted to help and point out some of the more important changes: Comments. In the past, people had to like you before they commented. But now, Facebook has opened comments on a brand page to everyone. While this is a … [Read more...] about What Facebook’s Newest Facelift Means for your Business
