Many businesses actively engage in social media marketing, but very few are able to measure their ROI (Return on Investment). Such a measure is paramount in determining the effectiveness of your marketing dollars, and therefore warrants attention. Measuring your social media ROI is not much different than measuring the profitability and success of any other marketing campaign. Social media is … [Read more...] about Tips To Measure Your Social Media ROI
How a WordPress Site Can BOOST Brand Awareness
Building your brand awareness is by far one the most crucial parts of being a business owner. Without a strong brand presence, your products and services, no matter how reliable, won't get the best exposure. Fortunately, WordPress gives you an added boost in several different ways that will increase your brand awareness and help consumers feel comfortable with your company. WordPress … [Read more...] about How a WordPress Site Can BOOST Brand Awareness
Importance of Customer Engagement Through Social Media
Time and time again, we hear the rhetoric that social media is a must-have form of marketing for the modern business. But how can social networks be used to reach local customers and boost sales? For small businesses that want to connect with local consumers, social media can get the job done when implemented correctly. However, you must first figure out which social media sites you should use … [Read more...] about Importance of Customer Engagement Through Social Media
Facebook Ad Specifications and Dimensions [INFOGRAPHIC]
Facebook advertising continues to play a larger role in many businesses online advertising mix. With more people using Facebook than ever, their ad offerings have diversified considerably since the beginning. What’s more, every time Facebook updates its User Interface, new ad dimensions are also implemented. It can get pretty confusing! Especially if you want your ads to look impressive, and … [Read more...] about Facebook Ad Specifications and Dimensions [INFOGRAPHIC]
[INFOGRAPHIC] 12 Viral Facebook Contest Ideas To Help You For The ENTIRE YEAR
Facebook contests are a great tool for generating more likes to your business page. Unfortunately, many people feel stuck when trying to come up with ideas for the contest. No worries! Here is a great list for every month of the year, brought to you by Antavo. … [Read more...] about [INFOGRAPHIC] 12 Viral Facebook Contest Ideas To Help You For The ENTIRE YEAR
